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THE STORY

Straw to Gold took charge of the branding process, the creation of educational materials, fundraising efforts, and the development of print and video collateral. Additionally, we provided interior design expertise and project management support to ensure a comprehensive and successful outcome.

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We took on the task of designing a comprehensive digital and print presence for the Astoria Food Hub with a special focus on showcasing the mission and values of the organization, we developed a visually engaging website that effectively communicated the hub's offerings and benefits.

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The website incorporated intuitive navigation, vibrant imagery, and compelling content to captivate visitors and drive engagement. In addition, we designed print collateral and educational materials that aligned with the brand identity and conveyed key messages in a visually appealing way using custom photography and film captured on-site.

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For the interior design, we focused on the space's goals, lighting and fixture needs, brand integration, and user experience. We planned the lighting, chose fixtures that matched the aesthetic, and incorporated the brand's color palette and design elements. The result was a cohesive, visually appealing space that met user needs and maintained brand consistency.

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