Straw to Gold Projects

Client

Fluxergy

Services

Film Production
Photography
Strategy & Positioning
Animation

Scalability, Modularity, Connectivity

Fluxergy has set out to revolutionize laboratory testing and their invention could help change the way many industries operate, and many patients receive care. From starting out in a garage 10+ years ago, to having 100+ employees at Fluxergy’s 70,000 sq ft technology and manufacturing campus, the sky's the limit for this innovative company.

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THE STORY

Fluxergy aims to revolutionize laboratory testing with the goal of transforming the medical industry. This visionary mission requires not just innovation in technology, but also exceptional visual and strategic representation. To truly reflect the groundbreaking nature of their work, Fluxergy deserves top-tier photography, film production, animation, and strategic positioning.

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As a key member of the Fluxergy commercial team, I can say that their manufacturing video is a piece of content that prefaces a majority of my b2b calls. Looking forward to continuing our close friendship, working relationship, and project collaborations together. Would recommend them to anyone looking for a group of intentional and pragmatic creators that are able to execute complex projects within timelines in an end to end fashion.

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Eric Mendonsa

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DIRECTOR OF SALES & MARKETING, FLUXERGY

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Our team dug deep into the mission of the company to craft an impactful animation. Over the course of several years, we have produced a multitude of videos for Fluxergy, showcasing their manufacturing practices, brand identity, and various other aspects.

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Through storyboarding, in-depth analysis, and strategic planning, we crafted a series of impactful videos that swiftly and effectively conveyed the product's essence while reinforcing the brand identity. The impact of our uniquely crafted videos extended far beyond traditional marketing efforts. By employing innovative storytelling techniques and leveraging captivating visuals, we created powerful tools that explain Fluxergy’s product quickly and effectively.

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A sophisticated machinery in Fluxergy's laboratory

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The story

Fluxergy is a medical testing product of the future—their invention could help change the way many industries operate, and many patients retrieve care. The problem was, it was a complex and intricate idea that had to be simply translated to a diverse range of customers. Luckily, at Straw to Gold, targeted customer messaging is our strong suit.

At the forefront of this project was the creation of memorable animated logo sound stamps to connect all their digital content. As a rapidly growing start-up, getting their name out there was essential, and having a strong visual presence to tie their web of multi-platform information together was key to accomplishing that. Our team dug deep into the mission of the company to craft an impactful animation. Over the course of several years, we have produced a multitude of videos for Fluxergy, showcasing their manufacturing practices, brand identity, and various other aspects.

Through meticulous storyboarding, in-depth analysis, and strategic planning, we crafted a series of impactful videos that swiftly and effectively conveyed the product's essence while reinforcing the brand identity. These groundbreaking videos shattered conventions and propelled the innovative, previously confined company to new heights in communication and presentation, ushering in a new era of success and connection.

The impact of our uniquely crafted videos extended far beyond traditional marketing efforts. By employing innovative storytelling techniques and leveraging captivating visuals, we transcended the boundaries of conventional communication. These videos became powerful tools that not only explained the product quickly and effectively but also ignited a profound emotional connection with the audience. They brought the brand's vision to life, creating a memorable and immersive experience that resonated deeply with viewers.