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Fluxergy is a medical testing product of the future—their invention could help change the way many industries operate, and many patients retrieve care. The problem was, it was a complex and intricate idea that had to be simply translated to a diverse range of customers. Luckily, at Straw to Gold, targeted customer messaging is our strong suit.
Film Production
Photography
Strategy & Positioning
Animation
At the forefront of this project was the creation of memorable animated logo sound stamps to connect all their digital content. As a rapidly growing start-up, getting their name out there was essential, and having a strong visual presence to tie their web of multi-platform information together was key to accomplishing that. Our team dug deep into the mission of the company to craft an impactful animation. Over the course of several years, we have produced a multitude of videos for Fluxergy, showcasing their manufacturing practices, brand identity, and various other aspects.
Through meticulous storyboarding, in-depth analysis, and strategic planning, we crafted a series of impactful videos that swiftly and effectively conveyed the product's essence while reinforcing the brand identity. These groundbreaking videos shattered conventions and propelled the innovative, previously confined company to new heights in communication and presentation, ushering in a new era of success and connection.
The impact of our uniquely crafted videos extended far beyond traditional marketing efforts. By employing innovative storytelling techniques and leveraging captivating visuals, we transcended the boundaries of conventional communication. These videos became powerful tools that not only explained the product quickly and effectively but also ignited a profound emotional connection with the audience. They brought the brand's vision to life, creating a memorable and immersive experience that resonated deeply with viewers.
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