The Ghost VFX mark was a joy to work with; it’s amazing how much playfulness can be captured with a few dots and a curved line. But establishing the weight of that line, the size of the dots; should there be 3 or 4? All of these questions were debated and prototyped before landing on the final version. The website we created is understated and perfect for who Ghost VFX is. We outlined specific guidelines in your provided brand guidelines regarding the positioning and utilization of their logo mark. In addition, we defined guidelines for their font and color usage.