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THE STORY
The culmination of the vision for this project was no small feat; The goal of the Astoria Food Hub from the beginning was to foster a vibrant and inclusive community where the responsible management of ecological and economic resources are equally accessible to the people of the region. Straw to Gold took charge of the branding process and the creation of educational materials, fundraising efforts, as well as the development of print and video collateral. Additionally, we provided interior design expertise and project management support to ensure a comprehensive and successful outcome.
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"We needed help building a website from scratch for a spin-off product for a completely new industry for us. Benjamin and team were great- they helped pull out the requirements, the focus, and developed the website, teaser video and the content. The team is responsive, professional and patient. Our CEO points to our website as an example often- I particularly like the way the site looks, very modern design. I'd recommend Straw to Gold to any company looking to build a brand and a presence from scratch."
Darren Odom
VP Mobility Platform, Network Optix
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Crafting this unique and captivating website was an enjoyable project; creating an industry-appropriate site that is polished and slick but with a touch of creative zest. We collected numerous assets from Network Optix and set about displaying and embedding them in a dynamic and interesting way, laying out a clear creative direction and delivering an efficient, functional site that provides an exceptional user experience. Beyond leveraging Webflow for the design and development of this site, we seamlessly integrated Nx Go’s custom HubSpot form, enabling clients to easily book a demo with their team, increase their engagement and capture visitor data. Additionally, we tailored three detailed case studies highlighting Nx Go's real-world impact across diverse contexts, enriching the site's functionality and offering valuable insights into its practical applications, thereby reinforcing its value proposition to prospective clients.
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In parallel to creating this site, we embarked on the conceptualization and production of a captivating one-minute introductory brand film, aimed at showcasing Nx Go's features and benefits to a global audience. Working in lockstep with the client, we crafted an engaging script and hired a professional voiceover actor to narrate the video, ensuring a polished and engaging presentation. We blended this audio seamlessly with a curated music track and created a custom, impressive piece that Nx Go will utilize for years to come. With a keen eye for detail, we ensured brand consistency by integrating the brand name into the footage while also prominently featuring the Nx Go logo at the end of the video, reinforcing its identity and market impact.
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To effectively deliver the extensive content and messaging on this site, we implemented several user-friendly features aimed at enhancing navigation and accessibility. Recognizing that users would need to be able to find information quickly, we incorporated a sticky navigation feature that remains visible as visitors scroll through the site, ensuring seamless movement between sections. Additionally, we integrated menu navigation that automatically scroll to their corresponding sections on the page, simplifying the browsing experience and enabling users to effortlessly access the desired information. These thoughtful enhancements not only streamline navigation but also optimize user engagement, allowing for a smoother and more intuitive interaction with the site's content.
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