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THE STORY

Straw to Gold was proud to offer comprehensive support to Cascadia Cured, dedicating careful consideration to capturing a diverse range of products that would be available under the membership. We worked closely with Cascadia Cured to map out a strategic approach for integrating a range of specialty Oregon-based products to complement their selection of cured meats and other delectable offerings.

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We conducted extensive consumer research to understand the target audience and their receptiveness to a subscription-based model for Cascadia Cured. Insights gained from this research enabled us to develop a targeted marketing approach for food enthusiasts, with designs tailored to our findings.

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Straw to Gold enthusiastically embraced the vibrant and dynamic nature of this unique, fun, and community-driven company. We set out to create assets, media, and copywriting that reflected the company's inventive spirit, colorful personality, and bright vision.

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Our team approached the project with creativity and a keen understanding of the company's values and target audience. We infused our work with playful and engaging elements, utilizing eye-catching visuals, lively colors, and compelling messaging to capture the essence of the brand.

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