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Recognized by Inc. 5000 as one of the fasting-growing privately held companies in the USA for 8 years in a row, Network Optix engaged Straw to Gold in the creation of a sleek new website for the launch of Nx Go. It was important to create a sophisticated and precise site and incorporate a concise yet informative video, aimed at highlighting the features and benefits of this product on a global scale. Together, these digital presentations served as the perfect springboard to premier this new exciting product to their global audience and redefine a new visual style for the company.
Web Design
Film Production
Crafting this unique and captivating website was an enjoyable project; creating an industry-appropriate site that is polished and slick but with a touch of creative zest. We collected numerous assets from Network Optix and set about displaying and embedding them in a dynamic and interesting way, laying out a clear creative direction and delivering an efficient, functional site that provides an exceptional user experience. Beyond leveraging Webflow for the design and development of this site, we seamlessly integrated Nx Go’s custom HubSpot form, enabling clients to easily book a demo with their team, increase their engagement and capture visitor data. Additionally, we tailored three detailed case studies highlighting Nx Go's real-world impact across diverse contexts, enriching the site's functionality and offering valuable insights into its practical applications, thereby reinforcing its value proposition to prospective clients.
In parallel to creating this site, we embarked on the conceptualization and production of a captivating one-minute introductory brand film, aimed at showcasing Nx Go's features and benefits to a global audience. Working in lockstep with the client, we crafted an engaging script and hired a professional voiceover actor to narrate the video, ensuring a polished and engaging presentation. We blended this audio seamlessly with a curated music track and created a custom, impressive piece that Nx Go will utilize for years to come. With a keen eye for detail, we ensured brand consistency by integrating the brand name into the footage while also prominently featuring the Nx Go logo at the end of the video, reinforcing its identity and market impact.
To effectively deliver the extensive content and messaging on this site, we implemented several user-friendly features aimed at enhancing navigation and accessibility. Recognizing that users would need to be able to find information quickly, we incorporated a sticky navigation feature that remains visible as visitors scroll through the site, ensuring seamless movement between sections. Additionally, we integrated menu navigation that automatically scroll to their corresponding sections on the page, simplifying the browsing experience and enabling users to effortlessly access the desired information. These thoughtful enhancements not only streamline navigation but also optimize user engagement, allowing for a smoother and more intuitive interaction with the site's content.
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