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For several years Straw to Gold has been the go-to creative agency for Streamland Media. From creating and launching their brand to building a new custom website, to design work and asset management - we are very proud to work with this powerhouse industry leader. When looking at branding, our mission was to craft a unified ensemble of visual and interactive elements, guidelines, and principles that would establish a seamless and harmonious identity across all divisions. In addition to a refined and impeccably executed brand, we built a fresh website to showcase their impressive portfolio and sustain their global presence.
Web design & development
brand & identity
strategy & positioning
graphic design
Managed digital services
seo & analytics
As a global leader in post-production with divisions in special effects, sound editing & design, and 3D art development, it was important to feature these prime assets on Streamland Media’s website. With each division creating award-winning work, adding imagery from their blockbuster movies and critically acclaimed tv shows to their website, cements Streamland Media’s position as a multi-media giant.
This brand's distinct colors are the key to its recognizability. Our carefully curated color palette comprises two neutral tones, ensuring legibility and boldness, while two vibrant hues serve to highlight and deliver a powerful visual impact. Each color has a designated purpose, and when put together they communicate boldness and authority. In order to enhance the visual language of Streamland Media's brand, we developed an extensive typeface system. It is essential to establish a hierarchical framework for typography that aligns with the specific needs of each communication style, and so we built these rules and principles into our guideline framework providing a one hundred percent clear path forward. No guesswork needed.
From mood boards and wireframes, to actualization and completion, every element of this design was thoughtfully considered. Streamland Media needed every page to shine a floodlight on each corner of excellence. With simplicity and elegance we assembled a History page featuring the company’s milestone events. The foundation of Streamland Media’s vision is built on four pillars: Creative Excellence, Innovation, Integrity and Community. With such a strong set of corporate values, a simple About page wasn’t good enough and so we crafted a page called Purpose, to hone in on the company mission statement and give it room to breathe.
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