Client
The City of John Day
Services
  • Research and Discovery
  • Trail Mapping with Arcgis
  • Brand & Identity
  • Signage System Design
  • Wayfinding Guidelines
  • Illustrated Map

Guiding Your Path, Enhancing Your Journey

In 2022 Straw to Gold took on the task of designing a wayfinding system for the City of John Day to mark the completion of their brand-new integrated trail system. The aim was to create a full system of signage to help reduce confusion and enhance safety, accessibility, and efficient movement within the space.

[[col2]]

THE STORY:

We began our wayfinding project in John Day, Oregon with an extensive period of research and discovery, which involved walking and photographing their entire trail system and then using ArcGIS software to map out the routes and tag their signage needs. 

[[/col2]]

[[video-wrapper]]

[[video-overlay]]

[[/video-overlay]]

[[bgvideo]]

[[/bgvideo]]

[[/video-wrapper]]

[[col-r]]

We developed a set of signage and wayfinding guidelines for all sign types, both pertaining to the present trail and future trail developments, and included a set of custom icons, as well as educational signage about the nearby wildlife, flora, and fauna. 

[[/col-r]]

[[col468]]

[[/col468]]

[[col-r]]

This ArcGIS map was a vital asset in the creation of an illustrated map of the trail which included custom illustrations showing key locations and landmarks throughout the town. 

[[/col-r]]

[[col468]]

[[/col468]]

[[col-r]]

This vibrant map captures the spirit of John Day with a playful visual style, highlighting key places with whimsy and attention to detail, while accurately depicting current locations and future developments.

[[/col-r]]

[[col2]]

[[/col2]]

The story

We began our wayfinding project in John Day, Oregon with an extensive period of research and discovery, which involved walking and photographing their entire trail system and then using ArcGIS software to map out the routes and tag their signage needs. 

This ArcGIS map was a vital asset in the creation of an illustrated map of the trail which included custom illustrations showing key locations and landmarks throughout the town. 

This vibrant map captures the spirit of John Day with a playful visual style, highlighting key places with whimsy and attention to detail, while accurately depicting current locations and future developments.

ADDITIONAL work
Back to all works
Agency Logo | Straw to Gold
Agency Logo | Straw to Gold